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Golan Levin and Collaborators

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Amore Pacific Display

2003 | Tmema (Golan Levin & Zachary Lieberman) for Frog Design, NYC

Amore Pacific Display

Amore Pacific responsive display system (2003: Golan Levin and Zachary Lieberman for Frog Design, NYC; art direction by Frog Design). Levin and Lieberman were contracted by Frog Design NYC to create an interactive point-of-purchase display for the SoHo flagship store of Amore Pacific, a Korean cosmetics company.

The display consists of an 8-meter long video projection situated above a marble countertop. This projection shows a real-time water simulation in which ripples continually emerge from virtual "droplet" locations. With the help of a motion-tracking computer vision system, visitors walking past the display cause disturbances in the ripple dynamics. When visitors approach the products on the countertop, moreover, pertinent context-sensitive texts appear which describe those cosmetics in greater detail.


Resources

High-resolution images of the Amore Pacific interactive display can be found in this Tmema photoset on Flickr.